I love this.
I saw the campaign images this morning for the new Urban Decay collection featuring Ruby Rose. I stalk her instagram......so what!?! We all do surely?!
I noticed they were talking about a collection based on Jean-Michel Basquiat's artwork. Which interested me far more then the bland Rose shoot. So then I had a chance to see the actual pieces myself.....and I'm into it.
The packaging is gorgeous.
'We’ve been fans of Basquiat’s art since before the early days of UD; so when his estate approached us about a collaboration based on his artwork, we couldn’t wait to start creating. From the colors and shade names to the packaging, EVERYTHING in this collection evolved from Basquiat’s art. Like Urban Decay, Basquiat was an outsider who challenged the status quo and used color in nontraditional ways. From his informal graffiti work and the way he mixed mediums and colors to the way he spoke out against social injustice, it’s hard to imagine a more perfect fit for our brand.'
It seems to be a collection inspired by two customers - the more neutral loving and the more outrageous color lover. So this is going to sell well. I'm not sure which one I like more. I'm seriously tempted by the bag and the palettes. I have a MUA discount in Urban Decay so I may give some serious thought to purchasing.
Although I need to decide if I want the color or the neutral palette first....
This isn't being released until the end of the April (20th) too so I have some time to decide!
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