Comic Book Ad: Hard Rockin' DUI Rick

I love this ad featuring a 1970s stoner hippie garage band member drunkenly smashing into things on his hog. As a celebrity Rockin' Rick isn't expected to pay the consequences of his bad decisions and gets to celebrate by being the opening gig for UFO.

When playing as a kid, I used Rockin' Rick (or as I affectionately re-named the toy, 'Uncle Jeff' ) and made him fight an enraged Maskatron (who was a member of M.A.D.D - Maskatrons Against Drunk Driving) out for justice after Rick drunkenly mowed my sister's Barbie down in a tragic DUI-related hit and run.

From Gold Key's Tragg and the Sky Gods #8 (February 1977).

Tags: Comic Book Ad